👋 Hey, I'm Huu Tin
Building marketing campaigns and doing research on AI and Brand @ Bigo Live
What I do
I bridge AI, consumer behavior, and marketing to uncover why people connect with brands — transforming research into practical insights and marketing into meaningful experiences.
across digital campaigns, influencer marketing, and brand communication.
MFA at I-Shou University, Taiwan — on a fully funded merit scholarship.
peer-reviewed conference proceedings on brand ambassador research.
Selected Research
A few studies I've worked on, and the thinking behind them.
My current research examines how AI influencer characteristics — trustworthiness, anthropomorphism, and homophily — influence brand loyalty, with perceived authenticity as the underlying mechanism and AI literacy acting as a boundary condition.
To, H. T., Lan, K.-W., & Chou, J.-R. (2024). Customer Purchase Intention Based on the Characteristics of Brand Ambassador: A Case Study of Biti's Hunter in Vietnam. No. 1 (2024): Proceedings of International Conference FMI ICOI 2024.
About me
Hello, I'm Huu Tin To. I am a Senior Campaign Marketing Specialist with a passion for communication and marketing research. Drawing on industry experience in digital campaigns and influencer marketing, I explore how artificial intelligence is reshaping the way consumers perceive, engage with, and build relationships with brands.
I combine industry experience with academic curiosity to bridge the gap between marketing practice and communication research. Rather than studying consumer behavior from theory alone, I draw on years of hands-on experience in digital campaigns, influencer marketing, and brand communication to investigate questions with both academic relevance and practical impact.
My long-term goal is to pursue a fully funded PhD and contribute research that advances both academic knowledge and real-world marketing practice.
Huu Tin
Research interests
Work Experience
From external communications to large-scale creator campaigns — and toward a PhD.
Senior Campaign Marketing Specialist
Vietnam Bigo Technology Pte. Ltd. · Ho Chi Minh City, VN
External Communications
YAN Digital · Ho Chi Minh City, VN
Education
From business administration to communication research — on a fully funded scholarship in Taiwan.
Master of Fine Arts — Cultural Creative Communication and Design
I-Shou University (ISU) · Kaohsiung, Taiwan
Thesis: Customer Purchase Intention Based on the Characteristics of Brand Ambassador: A Case Study of Biti's Hunter in Vietnam. Supervisor: PhD. Jyh-Rong Chou
Bachelor of Business Administration
Saigon University (SGU) · Ho Chi Minh City, Vietnam
Project: An Analysis of the Business Performance of Le Doan Trading, Manufacturing, and Service Co., Ltd. Supervisor: PhD. Lan Huong Le
Honors & achievements
Leadership & International Engagement
Student leadership, campus media, and community work across Vietnam and Taiwan.
Vice President
ISU Membership Team · I-Shou University, Taiwan
Executive Committee Member
Youth Union, Business Administration Department · SGU
Volunteer
Ho Chi Minh City Green Summer Campaign
Media Team Leader
Saigon University
References
Academic mentors from my research journey at I-Shou University.
Professor, PhD. Jyh-Rong Chou
Dean, College of Communication and Design, I-Shou University, Taiwan
Professor, PhD. Yi-Hsien Lin
College of Communication and Design, I-Shou University, Taiwan
HUU TIN